Pseudo-faux art institution, creative brand and collaborative practice of artists Gemma Crook and Mina Heydari-Waite


Together they have created a brand of future imaginary art institutions consisting of a collection of installations, art objects, performances, workshops, videos and printed matter. Crook and Heydari-Waite explore the ways in which artists and art institutions engage with narratives of market fundamentalism and consumer choice. Their work is an attempt to question ideas of cultural participation (and collaboration) in a consumer driven society.